In 2018, I joined Wrath as an early partner—an invite-only checkout automation platform that redefined how sneakerheads acquired limited releases. I exited the company in 2021.

Wrath solved a singular problem: securing high-demand sneakers at retail price before they sold out. What began as a Chrome extension targeting Shopify storefronts evolved into a sophisticated automation suite supporting every major retailer running limited drops.

The platform processed millions of checkout attempts across hundreds of sites, becoming a defining force in the streetwear and sneaker resale economy. Wrath operated until October 2023, maintaining thousands of active subscribers throughout its run.